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Embroidery is an art form deeply rooted in heritage, skill and generations of craftsmanship. Yet, in a field where techniques and processes often remain familiar, we believe there is still enormous room for experimentation and innovation. As the craft continues to evolve, we feel it is important to explore new possibilities rather than limit embroidery

Why Intentional Making Matters in an age of Consumption In a world where fashion changes by the week and clothes arrive at our doorstep faster than we can wear them, embroidery feels almost rebellious. Each stitch takes time. Each thread is a quiet act of patience. Unlike fast fashion’s urgency to produce and replace, embroidery

How generations of Indian artisans keep the world’s luxury dreams alive, one stitch at a time When you think of luxury fashion and couture embroidery, an image of a dazzling runway in Europe may come to mind. But at a closer look you’ll find that a huge chunk of that needlework excellence comes from Indian